The Histadrut, Israel’s national labor federation, said Thursday it will be protesting the rising cost of living outside the homes of several high-profile Israeli executives as part of a campaign announced by Histadrut chief Arnon Bar-David. The decision was made during a meeting convened Thursday morning by Bar-David for members of a task force established by the organization to address rising prices.

Hadash and Communist Party of Israel activists protest, among them Joint List MKs Ofer Cassif and Aida Touma-Sliman, against the rise in the cost of living at Shefa’mr junction, Lower Galilee, Saturday, July 30, 2022 (Photo: Zo Haderech)

According to Zo Haderech weekly, the Histadrut, the meeting focused on strategizing for a nationwide campaign aimed at fighting the rising cost of living. As a first step, Histadrut operatives will organize large protests outside the homes of “senior executives,” the statement read. At the same time, the Histadrut campaign continues all over the country, which includes the deployment of billboards, the distribution of promotional materials, and press ads. In addition, over a million drivers were exposed to the campaign through the Waze navigation app.

The organization, which represents the majority of workers’ unions in Israel, has also launched an information campaign to raise awareness among the public and help consumers save money by choosing cheaper items and avoiding products imported by companies that have recently announced price hikes. Beyond the consumer boycott, the Histadrut suggested concrete steps to fight the rising cost of living in housing, transportation, food, health care, utilities, services and maintenance, education, worker’s income, and regulation.