Each of the participants in the clip, which was directed by Yonatan Gurfinkel, contributed a few incisive sentences that encompass the disappointment over what's going on in the city, with the main theme being: "This is not my city." Pini Tavger bemoans the soaring rental prices in the city, saying: "I came to see an apartment, and I see another 20 people in line, filling out a 'waiting list.' On my bank statement, I see that half of my money is spent on rent. This is not my city." Gottlieb names various local bars in a riff on how early they are forced to close.
When asked if the artists' mobilization on behalf of Khenin indicates that he is moving in a "more populist direction", Blich said it was the celebrities who came to Khenin with their idea. Blich said: "Everyone is volunteering here, including the sound and lighting people. I was at the Ir Lekulanu conference in [Tel Aviv's] Florentin neighborhood. Movement representatives there presented concrete plans for improving the city in areas such as transportation, housing and environmental quality. Unfortunately, from my experience with the media, I know that it is very hard to captivate a large audience with carefully explained and detailed plans." Rosenblum said "every effort to replace someone in office is a good thing – so that he will feel this tension, that he will not be considered a shoo-in. Khenin is a respected figure thanks to his work in the Knesset," he said, "and he managed to gather around him a large number of young people who will support him."