The Reservists Party launched a campaign on Wednesday against Hadash-Ta’al faction in the Knesset, ahead of the elections, calling to stop those who do not serve in the occupation army from voting or running for Israeli parliament.

The campaign also serves as a reference to a 2019 campaign by far-right Prime Minister Benjamin Netanyahu’s ruling Likud Party that targeted journalists. In that campaign, an image of four well-know journalists appeared at the center alongside the text, “They won’t decide,” urging the public to vote for Netanyahu.

In the Reservists Party campaign, the party adopted the same slogan and visual style, but instead of journalists, placed images of two Hadash-Ta’al MKs, Ayman Odeh and Ahmad Tibi and two haredi politicians.  Below them, the billboard displays the central slogan: “They won’t decide, the public who served [in the army] will decide.”

The Reservists Party billboard against Hadash-Ta’al and haredi politicians (Photo: The Reservists Party)

Far-right “Reservists Party” leader and former communications minister Yoaz Hendel said that in the elections, the “serving public will change the picture.” The party was established in September 2025 ahead of elections scheduled to take place no later than this October.